Week Zero

"The week before everyone else's first lecture. Your first studio in the School of Design." That's the line the campaign ran on.

Week 0 is the School of Design's opening week — a run of sessions with visiting mentors before term proper begins. The whole campaign was mine: the graphic design across twenty-five-plus posters, the copy that went on them and around them, and the after-movie cut from the week's footage once it was over.

Every poster leads with an image of what its session makes — a book on circuit boards, a concrete and steel sculpture, a miniature world inside a book — rather than a description of it. The cover and seven of them are below.